Privacy Policy

Effective Date: February 25, 2025

Your privacy is important to us. This privacy policy explains how DirectLeaf Delivery, LLC (“DirectLeaf,” “we,” “us,” or “our”) collects, uses, discloses, protects, and stores your personal data when you use our cannabis product ordering and delivery services (the “Service”) through our website directleaf.co (the “Website”) or engage in transactions facilitated by DirectLeaf.

By using our Website and Service, you agree to the practices outlined in this Privacy Policy.

Personal Information We Collect

We collect data from you through your interactions with our Service. Personal information is data that can identify or contact you as an individual. This includes:

• Account Information: Full name, date of birth, government-issued identification, email address, phone number, and password.
• Order Details: Delivery address, product preferences, order history, and payment information.
• Verification Data: Identification for age and identity verification, as required by New Jersey cannabis laws.
• Technical Information: IP address, device information, browser type, and usage data collected through cookies and other tracking technologies.
• Location Data: Geolocation data for delivery purposes and service area verification.

Compliance with State Law and Regulation

DirectLeaf operates exclusively within the state of New Jersey, where cannabis is legal under state law. Our collection, use, disclosure, and protection of personal information strictly adhere to New Jersey cannabis regulations. In case of conflict between this Privacy Policy and New Jersey law, we will comply with state law.

How DirectLeaf Uses Personal Information

We use your personal information to:

• Facilitate Order Processing: Share necessary information (e.g., name, contact info, delivery address, product details) with the dispensary you select.
• Verify Identity and Legal Age: Comply with age restrictions (21+ for recreational use) and state laws.
• Improve User Experience: Customize services, send order updates, and recommend products.
• Communicate with You: Send updates about your order, promotional offers, and customer support responses.
• Ensure Compliance: Maintain records for regulatory compliance and legal purposes.
• Process Payments: Safely handle payment information through secure third-party processors.

Non-Personal Information

We also collect non-personal information that does not directly identify you. This includes aggregated data like:

• User behavior (pages visited, time spent on site)
• Location information (ZIP code, city)
• Device and browser details

We use this information to analyze usage patterns, improve our Service, and for marketing purposes.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Recognize you when you return to the Website
• Personalize your browsing experience
• Track website usage for analytics

Third-Party Tools: We use tools like Google Analytics to understand user behavior. These tools may collect data like IP addresses and browsing habits. You can disable cookies through your browser settings, though this may impact your ability to use certain features of the Service.

Sharing Information with Third Parties

We may share your personal information with:

• Licensed Dispensaries: To process and fulfill your orders.
• Payment Processors: Colleted and managed by each Retail Dispensary to securely process payments.
• Delivery Personnel: To complete deliveries.
• Service Providers: For website hosting, analytics, customer support, and legal compliance.

We require third parties to protect your data in accordance with this Privacy Policy and applicable laws.

Legal Obligations: We may disclose personal information if required by law, court order, or governmental request.

Messaging

By providing your mobile phone number and/or email address, you consent to receive transactional messages (e.g., order confirmations, delivery updates) and promotional offers. Standard message and data rates may apply. You may opt-out of promotional messages at any time by following the unsubscribe instructions in the message.

Protecting Your Personal Information

We use administrative, technical, and physical safeguards to protect your data, including encryption, secure servers, and regular system monitoring. While we take reasonable steps to protect your information, no method of transmission over the Internet is completely secure.

Your Choices Regarding Personal Information

You have control over your personal information:

• Access or Update Information: Log in to your account with our retail partners to make changes to your profile.
• Delete Your Account: Contact the retail dispensary to request account deletion.
• Opt-Out of Marketing: Use the unsubscribe link in emails or contact us directly at [email protected].
• Disable Location Tracking: Turn off location services in your device settings.

Our Policy Regarding Children

DirectLeaf does not knowingly collect personal information from individuals under 21 years of age. If we become aware that we have collected data from an underage user, we will delete it immediately.

Users Outside the United States

DirectLeaf operates exclusively in the United States and does not offer services to users outside the country. By using the Service, you consent to the transfer and storage of your data in the United States.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website with an updated “Effective Date.” Continued use of our Service after changes are made constitutes acceptance of the updated policy.

Contact Us

For questions or concerns about this Privacy Policy, please contact:

DirectLeaf Delivery, LLC
2040 Millburn Ave. Ste 102 PMB 1068
Maplewood, NJ 07040
[email protected]